Max Factor asks lipstick fans to 'post pouts' on Kissing Day

International Kissing Day falls on 6 July

Max Factor is encouraging consumers to take to social media to celebrate International Kissing Day on 6 July.

Lipstick fans are being asked to share their pouts on Twitter and Instagram by posting @MaxFactorUK. They are also being asked to share posts with @CarolineBmakeup; Caroline Barnes, a make-up artist working with Max Factor is also promoting the event by sharing her top tips for lipstick application.

She said: "“Lipstick is a foolproof and inexpensive way to add punch to your look. Some women love a bright, matte, bold lip – but for others it can seem a bit daunting. For Kissing Day, try Max Factor’s new Colour Intensifying Balms – the colour is buildable and so completely personalised to your look. Apply one coat for a sheer nod to colour, and texture or layer and build for a vibrant pop of colour.”