Max Factor celebrates the relaunch of its Facefinity foundation with dedicated pop-up

Held at London’s Waterloo station, visitors will be able to find their shade from its 40-strong line-up

Image: via Instagram @maxfactor

Coty-owned beauty brand Max Factor is celebrating the relaunch of its Facefinity All Day Flawless foundation with a dedicated pop-up at London’s Waterloo station, UK.

Starting on Tuesday 15 October, the immersive pop-up will last for two days allowing customers to find their ideal shade from its 40-strong range.

The pop-up’s suede-lined entry tunnel has been created to reflect the product’s velvet finish, meanwhile, visitors will also see the product assessed against other foundations using its balloon test.

The foundation’s buildable formula is said to deliver a long-lasting finish and is blended with oil-absorbing micro-correctors, which are activated by the sebum and sweat, to help control shine.

Its flexi-hold technology, a strong and thin film, is said to move with the skin without flaking and provide full coverage.

Customers can shop the range via Boots and Superdrug across the UK for £12.99.

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