The Financial Times columnist and founder of cult facial massage specialist FaceGym eyes global expansion, Theron tells Cosmetics Business
“We’re in the confidence boosting business, not the beauty business” says Inge Theron (pictured), the 42-year-old South African founder of FaceGym, one of the world’s fast-growing professional cosmetic brands.
Theron has captured the attention of three generations of consumers with her fitness-inspired facial workouts, promising a stimulating non-invasive alternative to fillers. Theron’s de-puffing, lifting and contouring ‘training sessions’ are designed for women (and men) aged 25 - 45+.
Since the launch, Theron has secured ...
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