Meet MILU: The new Dutch brand with Korean skin care appeal

This new, exciting Dutch brand took its inspiration from the always glowing, dewy skin of Korean women

Sponsored by MILU

MILU® has created a collection of instant beauty boosters, all dermatologically tested and certified cruelty-free.

MILU®’s range contains only skin-loving ingredients, carefully selected for specific skin needs.

On top of that, the fun, colourful packaging, ease of use, instant results and affordable pricing will definitely make you want to meet MILU®!

In South Korea, the daily beauty routine isn’t complete without one special must-have: the sheet mask.

These single-use, instant beauty boosters are soaked in a rich serum, with a selection of top Korean ingredients.

The MILU® sheet mask collection supports you through every moment your skin needs that extra boost and glow – or when you just need a moment to relax.

But there’s more! MILU® found the ultimate beauty tool for everyday cleansing and exfoliation: the purest Konjac sponge from Jeju Island.

The MILU® collection is an addition to, not a replacement of, the daily skin care routine.

It’s the perfect solution for consumers who are always looking for quick beauty fixes and for retailers who want to offer high quality products that embrace the K-beauty trend.

For more information, get in touch: www.meetmilu.com, sayhello@milu.nl

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies