Pure Beauty

Meet the Buyer: John Bell & Croyden’s General Manager on catering to male shoppers

By Alessandro Carrara | Published: 26-Oct-2023

Alexander Johnston, General Manager at John Bell & Croyden, on the retailer’s diverse beauty offering and this year's top male grooming trends

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Pharmacist John Bell originally opened his eponymous business on Oxford Street, before relocating to Wigmore Street, where we have served customers since 1912.

In 2023, the John Bell & Croyden store now stocks hundreds of well-being and beauty products, sourced from brands across the globe. 

In this exclusive interview, Alexander Johnston, General Manager at John Bell & Croyden, offers an insight into his role and the top male grooming trends he has spotted this year.

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