Meiview: A window to eye-beauty at in-cosmetics

The skin around the eyes, also known as the periocular area, shows expressions and emotions that are an important part of our personality. This are is one of the first zones where visible signs of aging begin to appear.

Additionally, the eye contour area is one of the main aesthetic concerns nowadays in this area are dark circles, bags, flaccidity of the eyelid and wrinkles.

In the dreamlike landscape of the Ses Salines d’Es Trenc (Mallorca, Spain) with its Mediterranean waters, an extremophile microorganism lives in symbiosis with one of the most salt tolerant halophilic plants. Natural sea salt plays a role in the health of our skin, allowing cells to communicate and minimizing fluid retention.

Meiview is an active ingredient obtained from this endophyte microorganism that beautify the eye contour area. By improving the intercellular junctions, through plakoglobin (PKG), it reinforces the epidermal integrity. It also increases the formation of collagen I and thus the eye skin area becomes stronger and firmer.

Meiview also improves the microcirculation as it decreases the vascular permeability through the reduction of the VEGF (vascular endothelial growth factor) and improvement of VE-Cadherin and diminishment of the accumulation of colored-blood products (bilirubin and Fe2+) and melanin, responsible of eyebags and dark circles, respectively.

Meiview’s efficacy was proved in a panel of both men and women. End-users will enjoy of a product that helps them to fully explore the disruptive trend; a no gender product.

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Lipotrue (more information, website)