Mexican actress and star of upcoming musical In the Heights, Melissa Barrera, has been named as Clinique’s second-ever brand ambassador.
As part of the team, Barrera will lend her voice to Clinique’s marketing efforts around the world, representing the brand in her debut creative, starting later this year.
The singer and dancer, who is expected to topline Netflix’s new survival drama Breathe, joins Game of Thrones star Emilia Clarke, who was named as the Estée Lauder-owned brand’s first brand ambassador in January last year, as part of the company’s intimate team of representatives.
“We want people of substance to represent Clinique, more than just pretty faces and talking heads,” said Elizabeth Molan, Clinique’s Global Creative Director.
“We knew immediately that Melissa’s intelligence and passion are inextricable from what makes her so beautiful.”
Clinique, however, is no stranger to brand partnerships, despite only a modest entourage of ambassadors compared with other beauty brands.
In 2016, Lena Dunham, the US actress and writer, teamed up with the brand on a podcast for her Women of the Hour series, in which she was joined by Clinique’s Global Brand President, Jane Lauder.
Explorer and photographer Levison Wood also collaborated with Clinique For Men in the same year to celebrate ‘real’ men in its #BehindThe Face campaign.
Speaking about her new role, Barrera added: “I am thrilled to be a new Global Ambassador for Clinique, an iconic brand the women in my family have loved for generations.
“As a skin care lover, I’m enjoying discovering the Clinique of today, especially because their products are all good for skin – even the make-up.
“But Clinique is more than just beauty products, I am proud to be part of a brand that is led primarily by women. I am also deeply honored to be the first Latina representing the brand globally.”
