A number of recent surveys have highlighted the continued interest that Spanish men are showing in their appearance, as well as a certain willingness to invest in beauty products. One particular survey, carried out by Kantar, found that Spanish men were among the Europeans who most look after their appearance and half of Spanish men use some kind of facial care product. Fifteen years ago, it was only 4%.
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- Companies:
- Beiersdorf
- Rituals Cosmetics
- Kantar
- Procter and Gamble
- Unilever
- Henkel
- Pierre Fabre
- El Corte Ingles
- Lidl Dienstleistung GmbH and Co. KG
- Spectrum Brands
