Men's make-up brand Shakeup Cosmetics receives investment

The brand caught the attention of kids food entrepreneurs Sally Preston and Neil Mather

Shakeup Cosmetics, a UK-based men's beauty start-up, has received an equity investment from the entrepreneurs behind the fastest growing UK kids food brand Kiddylicious.

The brand, due to launch in September, taps into the increasing consumer demand for men's make-up with its products, which include Eye Eye Captain and Let's Face It.

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