Men's skin care market in decline, says Mintel

Mintel provides comprehensive analysis of the men's facial skin care market, its consumers and the major players who make up that market

Written by Alex Fisher, a leading analyst in the beauty and personal care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The market decline continues as men shrink their skin care regimes. While they look to brands they know to give them affordable options and educate them, big manufacturers are concentrated elsewhere – leaving smaller male-specific brands room to flourish.

The advertising narrative needs to appeal to new priorities among men, while innovation can benefit from a health focus, combined with on-shelf simplicity.

For more information on Mintel's report, see here.

Companies