Middle class boom benefits European exporters

A recent Cosmetics Europe forum heard how global growth is impacting EU personal care

The continuing growth of the middle class across emerging markets, with new consumers with money to spend on consumer items, can only be good news for the European cosmetics sector, a Cosmetics Europe (CE) forum, staged on 18 June heard. Within 15 years a global middle class of 1.5 billion people will emerge, experts told the forum’s session on ‘Science, beauty and care, delivering innovation and growth to the EU’, giving rosy prospects for the European cosmetics and personal care industry, already supplying one third of the world’s market.

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