Milk Makeup brightens the holidays with latest skin care launches

The cult US beauty brand's new products are designed to give fast results for busy consumers

Milk Makeup is helping consumers refresh their skin in time for the holiday party season with the launch of three new skin care products.

The brand's Cooling Water Eye Patches (US$22) are formulated with natural sea water, aloe and lavender to soothe and hydrate the eye area, while the fabric is designed not to slide off the users' face for easy on-the-go use.

Meanwhile, the cult US brand has launched two new face masks ($24 each), both featuring natural ingredients.

The Watermelon Brightening Face Mask includes watermelon extract to hydrate skin, Swiss garden sprout extract to reduce the appearance of dark spots and and vitamins C and E to fight against free radicals.

Finally, the Matcha Detoxifying Face Mask uses matcha green tea to detoxify and purify pores, while kombucha and witch hazel absorb excess oil and make pores less visible and organic cactus elixir is said to calm the skin.

All the products are vegan, cruelty-free and free from parabens, fragrance and gluten.

The collection is available online now at milkmakeup.com and at sephora.com from 26 December.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies