Mintel investigates the US beauty devices market in new report

Beauty devices find acceptance among most women, with broad use of hair appliances and strong interest in skin care devices

Key points included

• Skin care devices should be results-oriented and time-saving
• Hair care devices should focus on hair health and luxe factors.

For the purposes of this report, Mintel has used the following definitions:

• Skin care devices such as cleansing systems, exfoliation systems, LED/laser treatments, hair removal devices and massagers/infusion systems
• Hair appliances such as blow dryers, flat irons, curling irons and hot rollers
• Hair accessories are excluded from this report.

Written by Shannon Romanowski, a leading analyst in the beauty and personal care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Beauty devices find acceptance among most women, with broad use of hair appliances and strong interest in skin care devices. Hair appliances continue to struggle in the face of long replenishment cycles and preference for more natural-looking, healthy hair.

Skin care devices continue to grow as technology fuels innovation and creates opportunity for women to get personalised, salon-quality treatments at home.

Moving forward, Mintel expects the influence of smart technology to change the landscape of beauty device innovations along with women’s attitudes toward skin/hair treatments at home.

For more information on Mintel's report, see here.

Companies

• Mintel International Group