Beauty devices find acceptance among most women, with broad use of hair appliances and strong interest in skin care devices
For the purposes of this report, Mintel has used the following definitions:
Written by Shannon Romanowski, a leading analyst in the beauty and personal care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Beauty devices find acceptance among most women, with broad use of hair appliances and strong interest in skin care devices. Hair appliances continue to struggle in the face of long replenishment cycles and preference for more natural-looking, healthy hair.
Skin care devices continue to grow as technology fuels innovation and creates opportunity for women to get personalised, salon-quality treatments at home.
Moving forward, Mintel expects the influence of smart technology to change the landscape of beauty device innovations along with women’s attitudes toward skin/hair treatments at home.
For more information on Mintel's report, see here.
