Providing the most comprehensive and up-to-date information and analysis of the Facial Masks (Responding to COVID-19) market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
The strong growth of the Chinese facial skincare mask market in 2019 is set to continue over the next five years as consumers increasingly recognise the functional and emotional benefits from improving their skin.
Any disruption from COVID-19 supply chain and lockdown is forecast to have a marginal impact on category growth, while increased use of wearing protective masks while in public also offers more reasons for skin treatments, offering a further boost to category sales.
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Written by Anne Yin, a leading analyst in the personal care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Fierce competition in the facial masks market before Covid-19 has resulted in increasing communication costs and homogenisation. Opportunities now lie in exploring innovations to tackle skin issues triggered by new lifestyles (e.g wearing face masks when in public) after COVID-19 outbreak, premiumisation via anti-aging facial masks targeting women aged above 25, increasing usage frequency among female users through greater focus on skin barrier protection and further segmentation into niche occasions, as well as investing in education to drive penetration among men.
For more information on the report, click here.
