Products will hit Selfridges in November
US beauty guru Sarah McNamara is to launch her range of ‘skin enhancer’ products in the UK this year – debuting the range at Selfridges in November. The launch will form part of the retailer’s new Beauty Workshop concept which premiers later this year. The products will also be sold via QVC from January with McNamara herself promoting the line.
The range of skin care products – named Miracle Skin Transformer – are already a hit in the US market and McNamara promotes them on the HSN network in the country as well as promoting them at various beauty events around the country. They are also sold at Sephora throughout the US as well as various other outlets.
The products are billed as ‘Multifunctional iconic products with powerful treatment benefits in unique textures, formulations and ingredient delivery systems’ and all contain an SPF and many natural ingredients. The hero product of the range is Miracle Skin Transformer SPF20 Face, a tinted skin enhancer product, which is available in six shades to suit women of all ethnicities. A newer addition to the range is Miracle Skin Transformer Treat & Conceal, a multifunctional concealer with powerful hydration benefits, which is also available in six shades.
There are also products available for the body in various shades, a cleanser, a night treatment product and lastly the Miracle Skin Transformer Heal Everything Balm – which was inspired by McNamara’s admiration of the Elizabeth Arden’s cult beauty product the Eight Hour Cream.
In addition to this, launching early next year are more Miracle Skin Transformer products including a lip treatment product in four shades.