Missguided, which is best known for being a fashion retailer, delved into the world of fragrance.
The brandís debut scent, Babe Power (£28), has been designed to evoke a feeling of strength, confidence and femininity.
Missguided teamed up with perfumer Per-Scent to create the fragrance. Top notes include grapefruit zest and sour cherry with crisp apple and pink pepper. It has heart notes of orange blossom, soft peony and jasmine and a base of vanilla, musk, candy floss and amber crystals.
Launch: out now