Beauty & Pin-Ups has cast Katie Meade in its new campaign for its Fearless Hair Rescue Treatment. The adverts mark the first time that a model with Down Syndrome has appeared in a beauty campaign.
In a release, the beauty brand said that 4’10” Meade is the “sole inspiration” behind the new product. Kenny Kahn, CEO at Beauty & Pin-Ups told PeopleStyle: “The Beauty & Pin-Ups brand is a celebration of the empowerment of a woman and what it took to be a pin-up in 1935, and carrying that message in a modern sense. So as we were launching this product, in our mind it could have been the next traditional pin-up – but as soon as we came up with the name ‘Fearless’ it was really easy, we were like: ‘Well Katie’s fearless’. Which is why, judging by Katie’s outgoing personality, she’s the perfect fit for the brand.”
Meade added: “I’m really excited to be on the packaging of the new treatment. I love all the products – I’ve tried Fearless and I love it because it makes my hair soft.”
Last year, Madeline Stuart became the first model with Down Syndrome to walk the runway at New York Fashion Week.
