To publicise French fragrance brand Molinard’s new scent, Cuir (Leather), the company’s Director General, Célia Lerouge-Bénard, 39, has posed nude for a new campaign.
Lerouge-Bénard, who has headed up Molinard for five years and is the first woman to helm the brand, is part of the family that still owns the privately held company. In the image, she is shown naked, under a purple light, with strategically-placed purple lettering, and her name and job title are clearly visible. The only logo is the word Cuir (leather) superimposed over the word Jouir (enjoy yourself). The campaign is running via posters, magazines, at points of sale, on television - beginning with Azur TV - and on the company’s Facebook page.