Molton Brown unveils first designs for EDP launch

New fragrance launch will draw on brand’s London heritage

Molton Brown has unveiled the first bottle design for its new Eau de Parfum line, slated to launch in September this year.

The new look is part of a three-year creative design process which the brand has described as a major launch into the fragrance market.

The new EDP collection will feature 12 new scents inspired by the brand’s roots.

It started life as a hair salon on London’s South Molton Street in the 1970s before expanding into the wider beauty arena.

The flacons mirror this heritage and have been created by designer Vincent Villeger, whose previous projects included YSL, Givenchy and Burberry.

“Molton Brown were incredibly clear on their objectives for this project and demonstrated an incisive, open-minded approach to the creative process,” said Villeger.

“My ambition was to express not only the brand’s progressive Seventies origins, but also the individual character of each fragrance.”

The bottles will feature heavy, smoky brown glass and concave reflective surfaces.

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