Luxury Italian fashion house Moschino (Euroitalia) has added a new fragrance to its popular Cheap And Chic line named Chic Petals. Housed in the iconic Cheap And Chic bottle, which is modeled on the cartoon character of Olive Oyl, the flacon is updated with white flowers against a red background, with the Moschino logo in light gold.
The fruity floral scent itself opens on pomegranate, wild strawberry and red ginger, moving into a heard of gardenia, waterlily and red orchid, with a base of hinoki wood, musk and iris absolute. The fragrance is fronted by Latvian model Ginta Lapina, who stars in an ad campaign shot by Italian photographer Giampaolo Sgura alongside Swedish model Jonatan Frenk. It launches in September priced from £29.50.