MyShowcase inks deals with Percy & Reed and Pure Elixir

The online beauty discovery channel is focused on long term relationships

MyShowcase Founders Nancy Cruickshank (left) and Kate Shapland

Online beauty discovery company MyShowcase has embarked on new retail partnerships with Percy & Reed and Pure Elixir, with the intention of fostering long term, mutually beneficial relationships.

The retail contracts were secured in the last quarter of 2015 with a view to start trading in MyShowcase’s first mid-season edit from January 2016 onwards. Percy & Reed is an established hair care brand with a supporting network of salons, while Pure Elixir is a skin care supplement brand that launched in September 2015.

Providing insight into the new contracts, Nancy Cruickshank, Co-Founder of MyShowcase, told Cosmetics Business: “We always agree a minimum 12-month term, but we're interested in growing genuinely mutually beneficial partnerships for the long term. . . .

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