My. Haircare brings personalised hair colour to Selfridges with new pop-up

The brand’s new Made For Me pop-up, set to open in September, will offer customisable hair colours to consumers and was created in partnership with VIN + OMI fashion brand

My. Haircare has announced the opening of its debut pop-up store exclusively at Selfridges’ Beauty Workshop in partnership with fashion brand VIN + OMI.

At the store, the UK-based professional hair care brand will be introducing its Made For Me concept offering customers personalised hair colour blends.

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