With hundreds of thousands of followers on Instagram and YouTube, the leaders of a new social movement helping consumers sort fact from fiction are fighting misinformation in beauty
Images via Instagram / @theecowell @dr.ginza @chemist.confessions
Victoria Fu and Gloria Lu became interested in content creation after they left L'Oréal as chemists in 2016. They were frustrated by being governed by marketers, having little control over projects and, as a result, launched Chemist Confessions as a "last hurrah to the corporate industry". Now, the duo have over 125,000 Instagram followers, their own podcast, skin care brand and are part of the growing 'beauty science' influencer movement.
The community, made up of cosmetic scientists, highlights popular myths about the beauty industry (such as whether parabens really are bad) and then separates the fact from fiction in . . .
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