Pure Beauty

NARS drives retail expansion with fourth stand-alone boutique

By Becky Bargh | Published: 28-Jan-2019

At the new store, located in East London’s Spitalfields market, customers will be able to book one-to-one appointments with the brand’s dedicated make-up artist Clayton Reid

NARS Cosmetics is driving retail expansion as it prepares to open its fourth stand-alone store in the UK.

The 1,000sqft boutique, located in East London’s Spitalfields Market, will feature five make-up stations for appointments, a Pro bar for customers to build their own Pro palette, an exclusive range of 413 BLKR products - one of the brand’s cult colour cosmetic ranges - and media screens spanning the store.

Meanwhile, the store will be the first location with a dedicated area for make-up artists and professionals to sign up to NARS’ Pro membership.

Clayton Reid, NARS’ dedicated Senior Boutique Makeup Artist, will also be available for one-to-one appointments.

New York-based design firm Baron & Baron was responsible for the interior of the modernly designed space.

Customers will be able to visit the store from 31 January.

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