NARS expands London retail presence with new store

The Shiseido-owned make-up brand has opened a boutique in Kings Road, London

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NARS Cosmetics has opened its second free-standing boutique in London.

Located on the city’s luxury shopping destination Kings Road, the 1,300sqft space was designed by NARS founder and Creative Director François Nars in partnership with design firm Baron & Baron.

The new store features virtual make-up try-on tools, a private lower-lever event area and the 413 BLKR range – named after NARS’ first-ever boutique in New York – which will be a Kings Road exclusive.

The boutique is similar in style to the brand's first flagship UK store in Covent Garden, London, which opened in June 2016 and marked its expansion into Europe.

Both stores feature bright white walls and sleek lines with red accents.

NARS opened its first ever flagship boutique on Bleecker Street in New York in 2011.

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