The CEO of NEOM Organics, the beauty and wellbeing brand, has called on the rest of the beauty industry to act now when it comes to making sustainable business choices and sharing their journey.
Oliver Mennell, one half of the NEOM brand alongside co-founder Nicola Elliott, is pressing ahead with the business’ application to become B Corp certified and meet its goal of becoming climate positive by 2030 or sooner.
Gaining B Corp status is a lengthy process that Mennell anticipates will be