NYFW hairstyling products to go live on Amazon in real-time

TRESemmé products will be available online as soon as the looks hit the runway

TRESemmé has teamed up with online retailer Amazon for New York Fashion Week for a new shopping concept.

Fashion fans will be offered a chance to buy the products needed to recreate hair styles seen on the catwalk at New York Fashion Week in real time. As soon as the looks hit the runway, the products required will be available online.

The TRESémme 24/7 Runway Studio will be open in New York's Meatpacking District, as well as online for the during of the event, offering complimentary hair styling as well as live-streamed fashion week footage.

As an official sponsor of New York Fashion Week, TRESémme will be working backstage with hair stylists Orlando Pita and Jeanie Syfu for shows by designers including Diane vin Furstenberg, Carolina Herrera, Hervé Léger and Rachel Zoe. The brand will also host a co-branded VIP lounge with E! on-site, marking its third season collaborating with the network.

Chris Barron, Global Vice President of Marketing at TRESémme, said: "No matter their city, town or time zone, our goal is to bring the excitement of New York Fashion Week directly to women and put them at the heart of the trends. Collaborating with Amazon allows customers to immediately get the products and tutorials they need to recreate each runway look. With the TRESémme 24/7 Runway Studio our fans can now experience the buzz and excitement of New York Fashion Week and get the looks they love, like never before."