Nabi builds Coty’s digital strength with executive appointment

Sue Y. Nabi has added Chief Digital Officer to the personal care conglomerate’s executive team, which will be taken up by Guerlain’s Jean-Denis Mariani

Personal care conglomerate Coty has hired two new executive appointments in an effort to strengthen its digital presence.

The CoverGirl owner has hired Jean-Denis Mariani to serve in the newly created role of Chief Digital Officer.

Mariani joins the group from Guerlain, the French perfume, make-up and skin care brand owned by LVMH, where he served in the same role.

At the brand he was responsible for transforming Guerlian’s digital platforms and accelerating e-commerce.

The new appointment is in response to Coty’s ‘record’ e-commerce sales.

Sue Y Nabi, Coty’s CEO, said Mariani was the “perfect fit” for the brand.

“One of the many seismic changes to our industry has been the meteoric rise of digital and e-commerce,” she said.

“Coty is now making strides in developing a digital offering that is truly best in class.

“Jean-Denis’ brand-building expertise and track record of success across the work makes him a fantastic addition to our executive leadership team.”

The group has also appointed Isabelle Bonfanti to head up Coty’s luxury division as Chief Commercial Officer.

Over her 30-year career, she has worked at L’Oréal and Hermès in a number of senior leadership roles.

Nabi said she was “delighted” to appoint Bonfanti.

“Her track record of successfully developing make-up and skin care brands, particularly in Asia, make her a perfect fit for this role.”