The trend for protective nail polish is growing. Sonia Hully, Founder and CEO of Nailberry, explains what’s needed for success in this sector
Nailberry recently launched in Selfridges. How did this come about?
I received a spontaneous email from the buyer in Selfridges asking for samples. I had been checking the brands it works with over the last year and could see that they were all the usual big brands. I wasn’t sure if Selfridges would be interested in us but the company was on my radar so it was great news. We had also already agreed a deal with Harvey Nichols – another highlight for us, particularly when it decided to go nationwide as we get a lot of requests from outside of London.
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