Nailberry breaks into Selfridges

The retailer will stock 38 shades

Nailberry has secured a retail deal with department store Selfridges in London.

The 5-free nail polish brand, which makes use of oxygenated technology allowing air and moisture to pass through the lacquer, will see 38 shades stocked in the high-end retailer.

Nailberry was founded by French entrepreneur Sonia Hully with the aim of bringing French flair to UK consumers with New York efficiency. Nailberry polishes are said to be ultra long-wearing, highly pigmented and to offer UV protection to prevent discolouration.

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