Nails inc. explores nude trend

The brand has a host of new launches ready for spring/summer 2014

British nail care brand nails inc. is adding to its popular Gel Effect Polish line-up from next year. Joining its upcoming Spring/Summer 2014 collection will be five new shades in Mercer Street (blue), Downtown (pink), Mayfair Lane (pale pink), Soho Place (aqua) and Kensington Passage (coral), priced at £14 each.

The brand's Gel Effect Polish is said to provide a glossy finish without the need for a UV lamp or complex removal process associated with traditional gel manicures. It also contains a “plumping technology” which helps to create a flawless, glossy manicure.

Meanwhile, the brand is also launching In The Nude, a new collection of polishes that provide a twist on traditional nude shades. Colours in the line, which will be sold as a set of four for £25, include George Street (pink), Sheraton Street (pale blue), Kensington Gore (rich nude) and Hyde Park Place (soft grey). Building on the nude theme, the brand is also releasing a line of four shades as part of its Perfect Nude collection (£12 each). Designed to flatter a cross-section of skin tones, the varnishes are a new and exclusive formula to nails inc. which contains pomegranate seed to to help hydrate and nourish the nails along with a UV filter to help prevent discolouration.

Finally, also out in March, are two new lines designed to create special effects on the nails. The first, named Double Ended (£14 each), combines a bright shade which is housed on one end of the bottle, with a matte glitter top coat, which is on the other side. Finally, there's also Floral (£12 each) which blend a base shade with floral shaped glitter particles. There are four colours in the line including Daisy Lane (red, ink and white) and Richmond Gardens (aqua and white).

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