Nails inc rebrands and appoints Alexa Chung

The fashion-forward nail brand unveils premium packaging and new brand ambassador to celebrate its 15th anniversary

Fashion-forward nail brand Nails inc has undergone a major rebrand to mark its 15th anniversary, with a modernised logo and complete bottle redesign.

The new look bottle, designed in collaboration with Art Director and Editor Fabien Baron, consists of a concave profile heavy glass bottle and luxurious metal cap with applicator for a premium finish, and contains 40% more polish than its predecessor.

The brand has also signed fashion icon Alexa Chung as the new face of Nails inc from autumn/winter 2014, who will feature in the brand's fashion led campaign, shot by photographer Rankin.

She will also act as brand ambassador and has collaborated on an innovative fabric-inspired range of co-branded polishes, set to launch in August.

Alexa Lace in Red creates a delicate lace effect on nails using red matte particles in different sizes, while Alexa Cashmere in Mink is fused with pure glass pearls to provide a subtle sheen and luxurious Cashmere texture. Alexa Silk in Black features fine pearl flowing through the polish, and Alexa Leather in Black dries to a matte leather texture. Alexa Sequins in Black and Gold gives the effect of a sequined dress. Finally, Alexa Camouflage blends a mix of green and nude metallic and matte particles to create an on-trend camouflage effect on nails.

RRP £15, Nails inc nailsinc.com.

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