With its exciting feature areas, dedicated talks, and over 250 trend-setting brands, the Natural Beauty & Spa show is back on the 7-8 April, at ExCeL, London. The event will have an even bigger display of innovations in sustainable, natural, organic, cruelty-free, vegan, Fairtrade and ethical beauty and personal care products. Now that the dates are in the diary, here’s a short preview of what’s in store…
Beauty trends to watch
With the conscious-beauty audience growing more than ever, a principle opportunity for the natural and organic cosmetics sector remains its ability to further innovate by responding to leading consumer trends for 2019, which according to industry experts include:
Plastic-free & zero waste beauty
“I think further interest in the packaging of beauty products is going to be a focus for our customers in 2019. It is now not enough that a product contains just natural/organic ingredients, the packaging must also be friendly to the environment,” says Mel Jenkinson Founder of online beauty store, Glow Organic.
On the show floor, this certainly hasn’t gone unnoticed. Visitors can discover a whole range of beauty championing eco-packaging and zero waste alternatives. Scence Natural Skincare is presenting its cosmetics in paper packaging on stand B12.
Bencos will be displaying its ‘innovative packaging-saving solutions’ on stand A24C, natura has a range of biodegradable sheet masks on stand D22, whilst Balade en Provence will be showcasing its zero waste beauty bars and shaving soaps with compositable packaging on stand A11. A Fine Choice is presenting Lamazuna’s reusable cleansing wipes, Oriculi’s solid shampoos, and its new solid facial cleanser, on stand C33. And Green People will be championing their microplastic free, 100% recyclable skincare.
To find out about more beauty brands at the show, the exhibitor list is available to view here.
Vegan Beauty
There’s no surprise that the vegan beauty trend is here to stay in 2019. With plant-based lifestyles growing more than ever, more consumers are demanding beauty and skincare products that are cruelty-free, made with plant-derivatives and include no animal products in its formulations. Eco by Sonia, Clock Face Beauty, UpCircle, Kypwell, YESYES, Urtekram, DLT Chiropody, among others, will be showcasing their diverse ranges of vegan-friendly products at the show – some exclusively launching for the first time into the UK market.
Exploring the future of beauty
A destination for inspiration, education and debate, the Natural Beauty TALKS theatre (free to attend) features some of the most prominent leaders in our industry, sharing their experience and knowledge on key topics from vital developments to maximising trends.
Reflecting society’s movement to redefine stereotypes, the My Beauty, My Rules panel showcases inclusivity and how this is evidenced in the beauty sector. Host and industry expert, Helen Yeardsley will be joined by a panel including Jane Cunningham (British Beauty Blogger), Sam Farmer (Sam Farmer), Susie Mills (Inika Organic Cosmetics), and Loretta De Feo (Dizziak) to discuss the need for brands and retailers to respect individuality with more gender fluid, ageless and ethnically aware ranges.
In 50 Shades of Green, Jane Sterland (Weleda) will share the stage with ethical champions Tabitha James-Kraan (Tabitha James-Kraan Hair Organics), Katie Hill (My Green Pod) and Georgia Barnes, (Soil Association) to spotlight the evolution of Clean Beauty and increased ethical consciousness; debating how we can all make more of the right choices for ourselves, our businesses and the planet. And beauty writer, founder of cult leg care brand Legology, and co-founder of the British Beauty Council, Kate Shapland will be sharing the latest British Beauty Council initiatives raising the reputation of the entire beauty industry and supporting education and innovation.
‘NEW’ LIVE Beauty & Wellbeing Innovation pitch to Sainsbury’s
This year competing beauty and wellbeing exhibitors will be invited to pitch their new product innovations, for the first time, to Sainsbury’s’ senior buying team. This will take place live in the Natural Beauty TALKS theatre on Monday 8th April.
“Our customers are increasingly asking us for natural brands in Beauty and Wellness, and we are really excited to participate in the pitch to find the best new natural brands out there,” says Rebecca Wicks, Sainsbury’s | Buying Manager | Beauty.
To register for your free trade, click here.
