Natural deodorants market hits the mainstream

Pure Beauty gets up close and personal with the natural deodorant alternatives that will keep customers smelling as fresh as a daisy all day long

Deodorants are a daily essential that most of us take for granted, but they have a fascinating history. Archaeologists discovered that ancient Egyptians applied perfumed fat to their head and as it melted it supposedly gave off a pleasant scent, which covered up body odour. Natural deodorants have come a long way since then. In fact, many modern deodorants are based on an Asian technique, where mineral salts were applied under the arm to banish bad smells.

Even though natural methods to rid bad smells have been around for millennia, there is a modern resurgence with many shoppers making the change from chemical-filled sprays to organic alternatives. We explore why this renaissance has happened and how to help customers leave your store smelling naturally like roses.


Deodorant Versus Antiperspirant

Deodorants and antiperspirants – aren’t they the same thing? It’s a common misconception that customers might have and it’s a simple one to resolve.

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