NatureLab.TOKYO brings J-beauty to the US with Urban Outfitters partnership

Developed especially for the US market, the hair care brand is based on traditional Japanese beauty principles

Japanese hair care brand NatureLab. TOKYO is launching into the US via a new partnership with Urban Outfitters, aiming to bring its naturally derived, science-backed hair products to a wider audience.

The J-beauty brand's products (US$6-$16) feature . . .

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