NatureLab.TOKYO brings J-beauty to the US with Urban Outfitters partnership

By Austyn King 26-Sep-2018

Developed especially for the US market, the hair care brand is based on traditional Japanese beauty principles

NatureLab.TOKYO brings J-beauty to the US with Urban Outfitters partnership

Japanese hair care brand NatureLab. TOKYO is launching into the US via a new partnership with Urban Outfitters, aiming to bring its naturally derived, science-backed hair products to a wider audience.

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The J-beauty brand's products (US$6-$16) feature...

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