Pure Beauty

New K-beauty brand Beyond Glow launches under LG Farouk Co joint venture


The 8-sku range is said to be designed by a ‘Korean guru’ using an ancient traditional recipe

A new K-beauty brand has been launched under the joint venture created by LG Household & HealthCare and Farouk Systems.

Beyond Glow Botanical Skin Care (from US$37) is an 8-sku range designed to offer intense moisture benefits and help create radiant and glowing skin.

Products are said to be crafted by a ‘Korean guru’ using an ancient traditional recipe that features a moisture complex containing botanicals, wheat sprout and Jeju bamboo from Jeju Island.

The recipe includes mixing malt extracts and wheat sprout (morning drops), obtained by a traditional boiling and cooling process, before ageing the formula for seven hours, then adding the Jeju bamboo.

Skus in the collection include Cleansing Oil, Foam Cleanser, Smoothing Peeling Gel, Moisture Balancing Toner, Moisture Essence, Moisture Eye Cream, Moisture Boost Cream and Aqua Boost Cream.

The products can be bought via chi.com.

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