New Naturally Serious brand launches exclusively at Sephora

Said to be cleanly and ethically developed, the brand harnesses the power of natural ingredients

New skin care brand Naturally Serious has launched exclusively at Sephora stores across the US.

The seven debut products are said to contain naturally derived ingredients and be formulated using cutting-edge technology.

Each product is also designed to protect and improve the skin’s appearance with its preservative-free antimicrobial complex.

CEO June Jacobs said: “We are who we say we are. Naturally Serious checks every box and is cleanly and ethically developed.

“Our target consumers are skin-conscious, socially responsible and results driving, and demand the same from their skin care products.”

Each product contains the brand’s multi-action formula, featuring a blend of six antioxidants – pomegranate, goji berry, grape seed, green tea, red tea and white tea – and its patented Active Rescue Complex.

Commenting on its retail deal, Jarvis added: “We are thrilled to have Sephora as our exclusive retail partner.”

Meanwhile, Managing Director of the brand, Rochelle Jacobs, said: “When we set out to develop this brand we found that most skin care fell into one of two categories: natural or clinical.

“We wanted to create something unique at the intersection of both that was still approachable and affordable.

“We’re thrilled to be included in Sephora’s new clean category to make shopping for clinical and natural products that much easier.”