Superdrug is preparing to open its new store in Welsh town Llanelli on 20 April.
The shop opening has created 29 new jobs for residents and will offer customers a variety of cosmetics and personal care products, including fragrances, own-brand and exclusive make-up, and skin care lines and toiletries.
With a new Orly Nail Bar, offering manicures and pedicures, customers can receive treatments from £5 - bookings and walk-ins will be available - and choose from regular nail polish or gels services.
New store manager, Talia Powell, said: “We are delighted to be opening this spring, bringing our unique mix of beauty, health, fragrances, gifts and exclusive brands to customers.
“The addition of the Nail Bar and Brow & Lash Bar means we will be able to offer our customers a wealth of top beauty treatments at affordable prices.”
Superdrug’s own-brand products are certified cruelty-free and suitable for vegans.
The brand recently opened its first-ever vegan pop-up shop in Shoreditch, London, stocking a range of the retailer’s own-brand products.
The pop-up will close in June.