New anti-wrinkle formulation from La Roche-Posay launches

The new Repairing Replumping product is said to help recover eye’s freshness and suppleness, reduce fine lines and tighten the contour area

La Roche-Posay has launched its answer to skin ageing with its new anti-wrinkle formula.

Hyalu B5 Eyes (£25) is formulated with a plumping and repairing complex designed to combat signs of tiredness and help reduce fine lines.

Commenting on skin around the eyes healthy, Consultant Dermatologist, Justine Hextall, said: “The skin around the eye is very delicate, up to five times thinner than the skin on the rest of the face.

“This area also lacks oil producing sebaceous glands and has a thinner dermis that keeps the skin firm and elastic, and there is one of the first areas to show dehydration.”

Active ingredients in the formula include hyaluronic acid, vitamin B5, thermal spring water and mineral pigments.

The product is now available from Boots stores across the UK, feelunique.com, lookfantastic.com, escentual.com and independent pharmacies.

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