New design updates Crabtree & Evelyn’s Keystone Florals

Pearlfisher redesigns packaging

Pearlfisher has redesigned the packaging for Crabtree & Evelyn’s Keystone Florals product line. The new design debuted with the launch of new fragrance Iris in September 2010 and has been rolled out to include the existing Lily, Rosewater and Lavender fragrances. The graphics are based on ‘romantic femininity’ and each fragrance features a watercolour illustration. All colours, patterns, illustrations, photographs and textures used were chosen to represent a specific garden plant or flower.