The KissNature site, founded by Ella Cani, will only stock natural and ethically sourced beauty products
New e-commerce website KissNature has launched to champion green and clean beauty.
The site, created by Ella Cani, will stock products that are said to be all ethically and responsibly sourced across the organic and natural category.
Cani, whose children suffer from skin issues, founded the shop after struggling to find a one-stop-shop for products without potentially harmful ingredients.
The line-up will feature organic shower and shaving products for men, body washes, cleaners, make-up and face masks for women, organic make-up and herb shampoos and toxin-free products for babies and toddlers.
Brands currently available online include: Green People, Odylique, Child’s Farm and Oy!.
Commenting on her new business, Cani said: “I am delighted to launch KissNature and showcase my commitment to beautiful organic skin care products.
“More than that, I’m so pleased that I’m able to make it easier for others to get their hands on some of the best ethical products using my own journey and years of first-hand experience.”
She continued: “We’re passionate about featuring some of the best ethical and independent brands from around the world for our customers to discover and enjoy for themselves and look forward to adding new gems as we grow.”