New polymer for extra hold

Published: 19-Jan-2011 Featured companies: Lubrizol Beauty
Ingredients Hair Care


The Lubrizol Corporation’s Noveon Consumer Specialties has released a new polymer claimed to provide breakthrough hair styling performance without compromising gel rheology or aesthetics.

Fixate Freestyle allows strength to be tailored from light to ultra-high stiffness and is suitable for use in hair gels, styling waxes, putties and glues. Its maker says the ingredient also boasts exceptional humidity resistance, excellent pick-up, air bubble suspension, high clarity and a smooth appearance.

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Lubrizol Beauty and Personal Care is the specialist division of Lubrizol Life Science (LLS) an essential product design, development and manufacturing partner to reputable...
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