New textures and ethical claims keep the body care market in great shape

Body care has long played second fiddle to facial skin care. But the combination of modern textures and formats with ethical consumer concerns is now giving the sector a leg-up, as Katie Middleweek reports

Time was when a woman, or a man for that matter, just had to pop on some deodorant of a morning and maybe, if it was a special occasion, slather some basic moisturiser onto the arms and legs, and that was as much attention as was paid to the body. Preference always went to the face that was just the way it was.

Oh, how things have changed. And while the visage will always be number one in the priority stakes, body care is now streaks ahead of where it was with a new cream, lotion, balm or gel created for every conceivable need.

The market is awash with choice and, what is more, consumers seem to really want to take the time to pamper themselves and their bodies.


Premium pampering

One luxury masstige range that really encourages consumers to part with their cash is Ted Baker, the perfect blend of body care efficacy and luxury.

Its latest roll-out is the Fragrant Bloom collection, which is exclusive to Boots and boots.com. Inspired by Chatsworth House's majestic gardens, the Chatsworth Bloom print is one of the key womenswear designs for the SS18 season.

The range comprises a body wash, body spray, body lotion and shimmer body wash with a couple of ancillary cosmetic bags.

Claire Green is Head of Brand for Ted Baker at KMI Brands and she tells Cosmetics Business that . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies