Hair styling tools and accessories company Goody Products is set to change ownership and leave the Newell Brands portfolio.
US private equity firm ACON Investments will acquire the company, which sells hair brushes, combs, clips and more.
Suma Kulkarni, Partner at ACON, said: "We are excited to be able to give Goody the focus and resources it deserves to prosper as one of the leading brands in its segments.
"We plan to leverage our experience to build iconic brands through product innovation and enhanced distribution to continue the company's growth trajectory."
Goody Products was founded in 1907 by H. Goodman & Son, and today sells products globally in North America, Latin America, Europe and Asia.
Kim Hoelting, General Manager of Goody, added: "I am confident that ACON will help us build on a century of success and continue to grow our business."
