The retail initiative works as a market setup in Macy’s department stores across its New York, Boston, Detroit, Pittsburgh, Seattle, San Francisco, San Antonio, Fort Lauderdale, Las Vegas and Orange County chains
Image via @nicolerichie
Nicole Richie’s Honey Minx lifestyle brand, offering beauty products, jewellery, home and fashion products, has landed a retail deal with The Market @ Macy’s flagship store in New York City.
Nicole Richie is the daughter of iconic American singer Lionel Richie and rose to fame in her own right as a TV personality in the early 2000s.
She first launched her brand on shopping website Working Sunday’s, which also works to accelerate brand launches from celebrities, in November 2018.
As part of the brand’s beauty line-up it offers essential oils, in jasmine, rose, lavender and eucalyptus, cosmetics bags and a peelable facial mask product, which works to illuminate and hydrate skin.
Its new retail deal with The Market @ Macy’s will be the brand's debut appearance in a bricks-and-mortar store.
“It is truly remarkable the rapid growth we’ve seen with Nicole’s Honey Minx collection," said Twila True and Nicole Winnaman co-founders of Working Sundays.
They added: “Over the past three months from its online inception and launch this past November to now being picked up in its first retail store - one of the largest in the country today, we are excited to be able to bring to the market such a beautifully curated collection to our wonderful partners at Macy’s.”
From March 2019 the collection will also be available in Macy’s in Atlanta, Los Angeles, Hillsdale, Westminster and Alderwood.