Nivea prepares to open doors to immersive Halloween themed ‘Boo-tique’

Set to open from 26 - 27 October, the new store will celebrate the launch of Nivea’s MicellAIR Professional cleansing range

Nivea has announced the opening of an immersive Halloween themed pop-up store in the UK.

The opening of the ‘Boo-tique’ is in celebration of the brand’s new MicellAIR Professional Cleansing range, which will launch at the new space.

Inside, customers will be able to receive a Halloween make-over from five looks on offer by the brand’s professional make-up artists.

Shoppers will also be given a free bag containing a selection of products from Nivea’s MicellAIR Professional Cleansing range and can enter into a draw to win professional make-up brushes and a year’s supply of cleansing products by uploading a picture using #NiveaBootique to Instagram.

The shop is set to open from 26 - 27 October on Earlham Street, London.

The new MicellAIR Professional Cleansing range

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