Nivea to launch first-of-its-kind beauty loyalty app

By Lucy Tandon Copp 22-May-2017

The skin care brand will roll out a platform-independent app or Progressive Web App as opposed to a native Android app that can only be accessed via an app store

Nivea to launch first-of-its-kind beauty loyalty app
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Nivea is due to roll out a platform independent app this summer, as part of its loyalty programme ‘Nivea for me’.

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