‘No brand’ start-up Brandless halts operations after two years

The maker of ‘unbranded’ beauty, wellness, household and food products blames the ‘fiercely competitive’ direct-to-consumer market for its demise

Image: via Instagram @brandlesslife

Brandless, the ‘unbranded’ seller of beauty, wellness, household and food products, has packed up operations after two years.

At launch in 2017, the company was touted as one . . .

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