As the hand sanitiser business catapults to new heights, Cosmetics Business finds out how some makers are negotiating around the regulations for commercial gain
Shopping aisles bereft of soaps and pharmacists bare of painkillers were both early warning signs that infections of Covid-19 were rising. But there was one hygiene product in particular that became like gold dust virtually overnight: hand sanitiser.
Much like a favoured hand cream or lip balm, keeping a tiny travel-sized hand gel at the bottom of handbags, coat pockets and car glove compartments has become ingrained in consumers' everyday routines.
According to a study by bathroom brand Baylis & Harding, two thirds of parents say using hand sanitiser is now normalised among their children, with 40% of respondents that have children between the ages of ten and 12 agreeing their children carry hand gel with them everywhere they go.
Moreover, the category’s compound annual growth rate (CAGR) is set to catapult almost 25% by 2027, as health-conscious consumers’ demand for the convenient colourless liquid grows exponentially. But what’s the cost for this added protection?
As the global demand for hand sanitiser skyrocketed, suppliers were inundated with requests for primary components ethanol and isopropyl, which rendered some unable to keep up.
In response, . . .
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