Nouveau Lashes is saying goodbye to its brand founder Bridgette Softley who has stepped down after 14 years at the helm.
During her time at the company, she was instrumental in creating the LVL lash treatment, expanding the brand’s international network and recruiting its first-ever celebrity ambassador, Michelle Keegan.
“I am immensely proud of what we’ve achieved at Nouveau Lashes,” said Softley.
“I know the future looks bright for Nouveau Lashes and I’m pleased to leave the brand’s future in the safe hands of my friend and colleague, Karen Betts, who will now take it onto the next stage of its journey.”
Softley will continue to treat clients at her numerous clinics across the UK while pursuing her charitable interests.
Fellow co-founder Karen Betts will assume the position of Managing Director.
In a statement Betts expressed her gratitude to Softley and said she would be “greatly missed”.
